There is a ton of information written about how Google ranks content and keywords and metadata. The thing to remember is it’s kind of like music theory.
Bear with me for a second.
We look back and we study Mozart and we say, “Oh, THIS is what he was doing.”
And that’s how we view the music. But I think some of these earliest musicians maybe didn’t analyze their music in the way we analyze their music.
Don’t misunderstand me. I think music analysis is helpful. But I don’t know that Mozart was sitting there going “Well, I’ve got to go from a Major IV to a Major V here.” I mean, HE probably did, but I also think a lot of the time he was just being creative!
If you study music analysis TOO much, your music can sound choppy. There’s got to be room for creativity still.
You can analyze search results in the same way. We can look at a post and say “Well, why did that work?” “That’s what google is doing.” “It had THIS keyword x number of times.” and so on.
And so that’s my approach to content creation for the web. You need to write content that has enough keywords to rank. There are certain SEO plugins you should absolutely install. But at the end of the day, you just wanna be a trustworthy source. Don’t focus on gaming the system, focus on being the best website in the world.
Lindsay Sterling was brilliant at this, she just made cool stuff! People just love cool stuff. Think about anybody who’s truly succeeded online. They just have made cool stuff. And once you get into the business of creating cool stuff, people will follow you because they want to be educated, entertained, or inspired.
**This content comes from Jacob Tingen, and is adapted from Episode 2 of the podcast SELLING SHEET MUSIC. Check out the full episode below.**