Is Sheet Music Worth More Than a Cheeseburger?
I had kind of a random thought the other day. I was in my car, it was the end of the year, and I was thinking a lot about my publishing business and how things had gone and what I wanted to do in the coming year. And I was sitting there in the drive-through […]
Garrett on the “Make Music Income” Podcast
I had a great time on the “Make Music Income” podcast taking a deep dive with Eric Copeland on all things sheet music. Check it out in the video below!
100 Ways to Market, Advertise, and Promote Sheet Music
This list is taken from Episode 5 of the podcast Selling Sheet Music. NUMBER 1. Create a webpage that will serve as the main hub for all your music. NUMBER 2. Make a thorough product page for each title you’re selling. NUMBER 3. Research the key words for your niche to optimize product descriptions and […]
Selling Sheet Music Podcast, Ep. 5: 100 Ways to Market, Advertise, and Promote Sheet Music
NUMBER ONE. Create a webpage that will serve as the main hub for all your music. This is important for a couple of reasons. The most obvious is if everything is under one link, it’s easier to share, but also with all of your titles in one place, you have an easier time setting up […]
Selling Sheet Music Podcast, Ep 4: Getting the Most Out of ArrangeMe: Interview With Hal Leonard’s Scott Harris
Garrett: Well, why don’t we start by you just giving quickly an overview of the ArrangeMe program and all of the different brands and the different websites that are involved. Scott: Yeah, absolutely, Garrett. ArrangeMe is the self-publishing platform owned and operated by Hal Leonard. We are an aggregator. You can’t buy anything from ArrangeMe […]
Selling Sheet Music Podcast, Ep 3: Professional Product Pages: Getting it Right the First Time
Hello and welcome to SELLING SHEET MUSIC, a podcast created to help composers, arrangers, and songwriters learn the ins and outs of self-publishing sheet music. I’m your host, Garrett Breeze, and today we’re going to take a deep dive into the non-musical content you need to effectively market your music. Things like product descriptions, cover […]
Learn How to Write SEO Like Mozart
There is a ton of information written about how Google ranks content and keywords and metadata. The thing to remember is it’s kind of like music theory. Bear with me for a second. We look back and we study Mozart and we say, “Oh, THIS is what he was doing.” And that’s how we view the […]
Selling Sheet Music, Episode 2: Websites, SEO, and Content Marketing for Composers: Interview with Jacob Tingen
Garrett: Alright today on the podcast, we have Jacob Tingen. He’s an old friend of mine and he is actually the one who built—so far you’ve built me three websites: garrettbreeze.com, breeztunes.com, holidaychoirmusic.com. Would you just briefly introduce yourself? Jacob: Yeah. I’m like that dog in the movie “Up,” that’s all like “SQUIRREL! You know? […]
The Composers’ Guide to Finding Your Niche
The music business is kind of funny because your clients will expect you to be able to anything and everything for them, but they won’t trust you to do anything for them unless you’ve proven yourself in a specific area first. It’s almost the opposite of med school. In med school you start general and […]
Selling Sheet Music, Episode 1: Good Music Will Always Find a Home: An Eight Step Plan For Finding Your Niche and Selling Sheet Music
Hello and welcome to SELLING SHEET MUSIC a podcast created to help composers, arrangers, and songwriters learn the ins and outs of self-publishing sheet music. I’m your host, Garrett Breeze, and today’s episode is all about how to develop a strategy. Self-publishing isn’t easy, nor is it a “get-rich-quick” scheme. If you don’t have a […]